Wednesday, April 13, 2011

Karma--more innovative packaging

The latest in our ongoing series on innovative wine packaging is Karma California Brut. We discovered it on a Virgin America flight and given the cool bottle and our naive belief that Virgin would have wine worth drinking  we ordered it up.

Well, at least the bottle was cool. Not much really innovative--it's still glass, and it has a screwcap--but it sure is not traditional sparkling wine packaging. We appreciate that much, at least. Read on if you care to learn more about the wine.
The wine was close to bland, and that is probably good. It does have a slight sweetness (so why call it Brut?) that builds over time, annoyingly. Our overall rating: better than Sofia. Which is not saying much.

The website is surprisingly cool, aside from the autoplay, horrible music. What is up with that?
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