Monday, August 10, 2009

Boxed Wines, once again

Wyoming hills from train window

We recently traveled by train. One of the many advantages of rail travel compared to air is that riders can bring drinks along with them. With the train selling Cavit Pinot Grigio for $13/half-bottle, bringing your own wine is the way to go.

The bottles we brought for the trip out contained good enough wine, but they were heavy and took up a lot of space. For the return trip, we decided to try wine packaged in TetraPaks. We found French Rabbit wines on offer for $6.40/500 mLs or $9.50/1 L. Naturally, we went for the larger option, grabbing a 2005 Cabernet Sauvignon and a 2007 Pinot Noir, both from France's Languedoc region.

We were a little leery of the Cabernet because of the vintage date. 2005 and 2007 were both fine years in Southern France, but we understand that the TetraPak may not offer the ideal aging environment. The age did not seem to matter, however. Both the Cabernet and the Pinot were disappointing: overly simple, and almost a little tinny.

In every other way the TetraPak packaging was a hit. If only someone could put some better wine inside!


  1. I am surprised that the Target wines have not spurred more uptake of the boxed wine trend. They are decently drinkable, although probably not particularly sophisticated. But the packaging is brilliant. It is all I can do to walk by a stack of those red cubes without putting one in the shopping cart. Thank god I don't go to Target more or I would have a small pyramid of them by now.

  2. Thanks for the comment, Dylan. We share your thoughts on the Target wine packaging. Very hard to resist. However, we are less sanguine on the contents, having been disappointed more than once (darn that tempting packaging!). But they are great for smuggling into movies and elsewhere wine is frowned upon!


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