
As devoted followers of this blog know, many of the wines we recommend are available through
North Berkeley Wines and its importing arm, North Berkeley Imports. We have been customers of NBW for years because they epitomize the ideal wine store. The staff are enthusiastic and knowledgeable, and the shelves are stocked with a surprisingly vast array for so tiny a store, with wines from all over the world that they truly believe in. This last point is key—you might not enjoy every wine on offer, but each one is there because at least someone in the store thinks it worthy, not because a distributor strong-armed or sweet-talked their way into a placement.
We have talked up NBW so often in this blog that we thought it would be fun to take a look behind the scenes. We interviewed COO, wine buyer, and the “mastermind behind North Berkeley Imports,” David Hinkle, to learn what makes the store so great. He graciously chatted with us for almost an hour on a wide range of topics.
David Hinkle's career began at a small wine shop that also had a restaurant, wine bar and wine school in Harvard Square. He has 25 years’ experience working with producers in France, mostly in
Burgundy.
He learned quickly to relentlessly explore each cellar he visited. Tasting a wine from a barrel, he would ask if there were other wines of the same appellation or quality level. Often, David would discover that a group of barrels of a given wine was in fact several similar but different wines lumped together by the winemaker for convenience. One lot might have been picked slightly later and riper, another might have gone into only old barrels and another only new. Or a winemaker might already have a blend of various wine lots in mind, and that blend might for convenience include lots considered too small to bottle separately, even if they did not fit well in the blend. David would identify the special barrels in these lots and persuade the producer to bottle that wine separately. Quality, not convenience, is the key.

A case in point is the Bourgogne Rouge “
Roncevie” from
Domaine Arlaud, a wine we have long appreciated because it overdelivers on quality for the price. The 2007 retails for $22.95. When North Berkeley started working with the Arlauds, four wines were made from the Roncevie parcel, which lies just outside of (and is rumored to have been unjustly excluded from) the
Gevrey appellation. The four wines differed in vine age and harvest date, were aged entirely in tanks rather than barrels, and were sold off in bulk. One year NBI arrived just after the harvest and persuaded the Arlauds to fill four barrels with wine from the oldest vines. Everyone was happy with the quality. Since then the focus on the vineyard and identifying exactly which part of the vineyard produces the best wine allows the blend to be as much as 200 barrels (about 5,000 cases). It stays in barrel longer than even the Arlauds’ Premier and Grand Cru wines.
We asked David how NBI discovers new producers. He explained that while it is always great to get a producer with a reputation for good quality, it is difficult. NBI cultivates younger, lesser-known producers, and supports them so they can achieve high quality. Finding these growers often involves going from village to village knocking on doors and asking to taste wine. They taste bottled wine and compare it to the newly made wine in barrel to see if raw potential was being lost through poor management decisions that could easily be changed, for example, by using different barrel producers, or changing the bottling date.
Everywhere that NBI works, including California, the goal is to find special appellations or regions with great potential that have not yet been discovered. An example from France is
Chorey-les-Beaune, in Burgundy. There NBI found growers with great vineyard sites and shared the enological wisdom they had accrued over the years of working with producers in more renowned regions of Burgundy. This was not always appreciated by the more established producers.
NBI visits all their producers as soon as possible after each harvest to taste the raw material and listen to the growers. This is the chance to select lots for special treatment, such as leaving a wine in tank or putting it in barrel, removing a lot from a blend or keeping it from being sold off in bulk, or bottling at a different date to capture the wine at its peak.

We have long been impressed with NBI’s selections of wines from Chile. David says that Chile lacks a homegrown wine industry and is instead geared toward producing industrial quantities of wine. However, with its raw materials of special sites Chile has the long-term potential to produce world class wines. Consumers have the advantage now because the best wines are tremendously undervalued. The best wines are still getting better every year, thanks to improved clonal selection and the maturing of vines on great sites. (Most vines in the top vineyards are still very young.) Widespread irrigation allows the growers to create balanced wines that lack the high alcohol so prevalent in California wines.
In Chile David was introduced to the trio of Alvaro Espinoza, Sergio Reyes and Juan-Carlos Faundez, who are responsible for the GEO Wines portfolio. Espinoza and Faundez are winemakers with broad international experience eager to show Chile’s potential.
Chono and
Alto Sol are two of the brands in the
GEO Wines portfolio that we have raved about previously. David believes that the country’s best wines will ultimately be
Carménère-based blends, and that despite today’s great opportunities for bargains worldwide, no one will best Chile on quality-price ratio.
Finally, we asked David to share some advice for consumers. Rather than suggesting a few brands or wine styles, he recommends getting to know a particular merchant. Start by giving the merchant one or more examples of wines you have enjoyed. The more information you can provide about why you liked the wine the better. Allow the merchant to suggest six to twelve, or even one, bottles based on your example. Taste through those wines and, most importantly, return to the merchant with specific feedback. What did you like or not like about each wine? As the merchant comes to better understand your preferences and the relationship develops, you will discover new and exciting wines. Not only will you do better than you would grabbing bottles on your own, but you will develop a relationship with the wine shop staff, which is all part of the fun.
We thank David for taking the time to talk with us, and we hope that you find our conversation enlightening. We are sure that David would be happy to answer any questions you have. Do visit North Berkeley Wines if you can, and remember that the NBI selections are widely available in other stores and states, too.