- write a business plan. We have not written a formal business plan, though we do have a mission statement. Does that count?
- take over an existing business, rather than starting from scratch. Last time we checked, no revolutionary wineries were for sale. Or were we supposed to swashbuckle our way in? Oh, wait. There aren't any (other) revolutionary wineries.
- sell to other businesses, rather than consumers. But we want you, the PEOPLE, to have our wine, not other businesses.
- underemphasize marketing. Well, we have TOP people working on our labels, and we've chatted up marketers at parties in an effort to get free marketing advice.
- don't understand the importance of financial controls. Guilty as charged. What is a financial control, anyway?
- Try to compete on price. Well, yes! That's what we're all about. Bringing to market great wine at a great price.
But perhaps we are on the wrong track entirely. Because Gladwell is talking about successful, or not, entrepreneurs. And we are not trying to become wine moguls or anything of the sort. Our mission is clear and succinct and does not include our personal enrichment.
Doubtless we have fretted in vain.
Nor should you fret. The wine is resting happily in barrel. We shall see whether it will be ready for bottling in late spring, in which case it should be available by mid-summer. If not, it will be available when it is ready. And we'll be sure to let you know.
Until then, we thank you for your patience, and wish you happy, and not ruinously expensive, drinking.
The People's Wine Revolution