Have you heard of Naked Wines? Like us, they are trying a different than normal approach to get great wines to the thirsty masses. Naked now owns an actual winery in Sonoma County (their UK and Aus operations are beyond my purview), but they don't work with a single winemaker. Rather, they help a number of winemakers realize their dreams by funding specific projects that are then made available only* to Naked Wines's members. The * is because they have a tasting room in Napa and one, I believe, at the winery in Kenwood, California, where anyone can walk in and buy whatever they please, member or not.
Member isn't quite the right word, anyway. Naked calls them "Angels." Angels are on tap for a certain dollar amount each month. The money remains their own, but since they are unlikely to spend it each month, Naked is able to invest it in their winemakers' projects.
I considered becoming a Naked winemaker when they first began their California operation. At the time they did not have a physical winery, and neither did I. Finding a way to produce wine for Naked did not work for me, but it did (or did later) for many of my friends, including Jac Cole, Leigh Meyering, Macario Montoya, Jessica Tomei, Ken Deis, Jim Olsen, and more.
I have not had the chance to try all of their wines, let alone the wines produced by those I do not yet know, but all are highly skilled winemakers. I will seek out these wines and report on what I find. In the meantime, if you are curious about Naked, please visit http://us.nakedwines.com or click on one of the banners in this post.
Banners in this post? Yes, Naked asked me to become what they call an "affiliate." Should anyone become an Angel thanks to my posting, Naked will send some dough my way. But that's not why I am posting about Naked. I am posting because Naked, just like the People's Wine Revolution, is trying to bring great wine to great people at great--that is, affordable--prices. Whether they, or we, succeed, is for you to decide.
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